Guidelines to follow when using the FundThrough brand.
The icon is used to represent FundThrough when a small, profile image version is required, for example on social media sites.
The logo should be able to breathe. Leave space around the logo, using the “o” in “FundThrough” as a guide, when it is close to other content:
Ensure the logo is still legible at small sizes. Use the following as a guide.
The logo should not be modified or added to.
Mainly white, and the midnight green color are used.
Primary teal, secondary cornsilk, and decorative colors are used as accents.
These colors are primarily for marketing purposes, for when more color is needed for visual excitement.
For better contrast, this is a modified version of the decorative color set, for use when text is used in combination them.
Our brand should communicate both our purpose and the audience we serve representing business owners visually, and communicating their challenges with real-life stories.
Stock images of business owners are acceptable alternatives to real client images since our demand for creative assets outpaces our ability to generate real photos of clients.
Follow these guidelines when selecting stock photos: