This guide walks business owners through the world of alternative finance, covering options outside traditional banks and public markets. It starts by defining alternative finance and explaining why it’s increasingly in demand. The blog then explores solutions for businesses who need funding outside of banks, highlights top funding alternatives for startups, and details qualification requirements. It covers specific methods like invoice factoring, crowdfunding, peer-to-peer lending, merchant cash advances, and small business lines of credit, while also explaining fintech innovations, safety considerations, and regulatory aspects. Finally, it provides practical guidance for applying online and securing fast, reliable funding.
Alternative finance is funding that operates outside traditional banks and public markets. It includes crowdfunding, peer-to-peer lending, invoice factoring, and private equity. Businesses and individuals use alternative finance to raise capital when bank loans are limited, slow, or unavailable. Digital platforms facilitate most alternative finance transactions.
It’s in demand:
24% of small businesses surveyed sought financing through an online lender in 2024, up from 22% in the prior year. Quick service and lack of collateral requirements were the top drivers. (Federal Reserve Banks – 2025 Report on Employer Firms (2025 SBCS)
More than one-third of small businesses report applying for funding from a non-bank financial institution U.S. Treasury – Financing Small Business: Landscape and Policy Recommendations (January 2025)
Alternative financing options for businesses with bad or no credit include revenue-based financing, merchant cash advances, invoice factoring, equipment financing, crowdfunding, and microloans. These options rely on revenue, assets, or sales volume instead of credit scores. Lenders often require 3–12 months of revenue history and minimum monthly revenues of $5,000–$20,000.
The best alternatives to traditional banks for startups include venture capital, angel investors, crowdfunding, revenue-based financing, online lenders, and startup accelerators. These options provide capital based on growth potential, traction, or revenue instead of credit history. Venture capital firms typically invest $500,000 to $5 million, while angel investors often invest $25,000 to $250,000.
When applying for a loan through an alternative lender, consider the total cost of capital, repayment structure, eligibility requirements, and funding speed. Alternative lenders often charge 10% to 50% annualized rates and require daily or weekly repayments. Most require 3–12 months of revenue history and minimum monthly revenue of $10,000–$20,000.
Use cases include:
Every type of alternative business funding has their own requirements. Common requirements include:
Fintech firms deliver financial services through technology-driven platforms. They provide services such as digital payments, online lending, mobile banking, investment management, insurance technology, and cryptocurrency exchanges. Fintech firms use automation, data analytics, and software to reduce transaction costs, increase processing speed, and expand access to financial services.
Fintech firms offer a wide array of products and solutions such as:
Fintech companies are regulated under financial services laws in most countries. Regulators such as the U.S. Securities and Exchange Commission (SEC), the Federal Reserve, the Financial Conduct Authority (FCA) in the UK, and similar agencies oversee fintech firms based on their services. Companies that provide banking, lending, payments, or investment services must comply with licensing, anti-money laundering (AML), and consumer protection regulations.
Embedded finance integrates financial services into non-financial platforms. Companies add services such as payments, lending, insurance, or banking directly into apps, marketplaces, or software platforms. For example, a rideshare app can offer in-app payments and driver debit cards. Embedded finance increases user convenience and creates new revenue streams for platforms.
Non-bank financial institutions (NBFIs) are financial entities that provide financial services without holding a full banking license. They offer services such as insurance, investment management, lending, leasing, and asset financing. Examples include insurance companies, hedge funds, private equity firms, credit unions, and pension funds. NBFIs do not accept traditional demand deposits like commercial banks.
The biggest benefit of online lending is that the entire process is much easier than with a traditional bank. Below are some of the biggest benefits:
The European Central Bank defines a fintech bank to be one which has “a business model in which the production and delivery of banking products and services are based on technology-enabled innovation”.
In layman’s terms, the central role of technology is what separates a fintech bank from a traditional one.
Although fintech companies are putting pressure on traditional financial institutions, the reality is that fintech won’t kill banks. Fintech companies are growing fast, however they are still tiny in comparison to the banking industry. For example, 34% of small businesses use credit cards as their primary financing choice, the most common financing tool for existing firms. SBA Office of Advocacy – Small Business Finance FAQs (October 2024) Banks and traditional financing products are still popular.
Invoice factoring is the process by which a business sells its invoices to a third party (called a factor) at a discount. This helps businesses with slow-paying customers meet their immediate cash flow needs and cover business expenses.
Invoice factoring is also known as accounts receivable factoring and accounts receivable financing. It’s only available for businesses that sell B2B or B2G (business to government).
A factoring company will charge a factoring rate – or factoring fee – for their service, which is a percentage of the total amount of invoices being factored.
The factoring fee varies per business, and will depend on:
TA typical factoring fee for 30 days will generally range from 1.5% to 4.5% per 30 days. Ensure you understand any additional fees such as origination, underwriting, or credit adjudication fees.
Invoice factoring is an excellent choice for small business owners that are looking for fast, ongoing access to cash at a lower rate than most other options.
These are the biggest benefits of using invoice factoring:
Create a free account to see if you qualify for invoice factoring with FundThrough.
The difference between invoice discounting and factoring lies in who takes responsibility for collecting payment from debtors. With invoice factoring, the factoring company takes responsibility for collecting payments, whereas with invoice discounting, the business still retains control of collecting payments.
Invoice discounting also allows for more confidentiality; customers do not need to know a third-party factoring company is involved in assisting the business with its cash flow. With invoice factoring however, customers are making payments directly to the factoring company.
The main difference between revenue-based financing and invoice factoring is their repayment structure and funding trigger. Revenue-based financing provides capital in exchange for a percentage of future revenue until a fixed amount is repaid, while invoice factoring advances funds based on outstanding invoices, and repayment occurs when customers pay those invoices.
Good alternatives to traditional accounts receivable factoring companies include invoice financing, which allows businesses to borrow against outstanding invoices without customer notification; supply chain financing, where suppliers get early payment through a financial partner; and peer-to-peer lending platforms that offer short-term capital.
Invoice factoring companies are not regulated by a formal government body, which allows them to serve small business owners that are unable to secure a bank loan.
Most invoice factoring companies are self-regulated and are members of associations such as The International Factoring Association and the Commercial Finance Association in order to ensure they are following best practices.
Crowdfunding is a method of raising capital by collecting small contributions from a large number of people, typically via online platforms. Entrepreneurs, creators, and organizations use crowdfunding to fund projects, launch products, or support causes without relying on traditional financing like banks or investors.
There are four different types of crowdfunding available; these differ based on what is received in exchange for a contribution:
Crowdfunding takes place on a crowdfunding site, also known as a crowdfunding platform. Whether you are looking to raise or contribute funds, you will need to register with the website in order to participate.
Crowdfunding sites will typically list all projects or ventures that are being pitched on the website. Each project or venture should provide details such as:
Crowdfunding money goes to the project owner or venture only if it raises the full amount of the contribution goal stated in the pitch.
Crowdfunding is used for a variety of reasons, from raising money for a sick family member to launching a small business. Below are some common users that benefit from crowdfunding:
Pros of Crowdfunding | Cons of Crowdfunding |
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Choose a crowdfunding platform based on project type, fees, and audience reach. Use Kickstarter for creative projects with a fixed funding goal. Use Indiegogo for flexible funding or innovative tech. Use GoFundMe for personal or charitable causes. Use Patreon for ongoing creator support. Compare fees and payment options before deciding.
Realistically raise between $5,000 and $50,000 with crowdfunding for most small projects. Success depends on project type, audience size, marketing effort, reward appeal, and platform choice. Well-planned campaigns with strong social proof or pre-existing communities can exceed $100,000, while niche or untested ideas may struggle to reach $1,000.
Make a crowdfunding campaign successful by setting clear goals, creating compelling storytelling, and offering attractive rewards. Promote the campaign through social media, email, and community engagement. Maintain transparency by updating backers regularly and demonstrating credibility through previous work or endorsements. Strong visuals and a clear call to action increase contributions.
You do not have to give away equity or rewards for crowdfunding. Choose between donation-based crowdfunding, where supporters contribute without expecting returns, and reward-based crowdfunding, where small perks or products may be offered. Equity crowdfunding, however, involves giving investors ownership stakes in exchange for funds.
From the four different types of crowdfunding listed above, two of these are regulated and two are unregulated. Donation-based and reward-based crowdfunding are not regulated, since the amounts are typically small and contributors are not receiving money in exchange.
Investment-based (equity crowdfunding) and loan-based (peer-to-peer lending) however, are regulated since they involve much larger amounts, and contributors receive money in exchange as well.
Canada regulates securities at a provincial level; each province and territory has its own securities commission and legislation e.g. the Ontario Securities Commission.
Within the U.S., crowdfunding is subject to oversight by the Securities and In order to operate, a crowdfunding platform has to register at a federal level with the Securities and Exchange Commission (SEC) and become a member of the Financial Industry Regulatory Authority (FINRA) under the JOBS Act.
In addition to federal and provincial regulations, crowdfunding portals have their own standards that often exceed those required by regulators. Funding portals go the extra mile because they realize that in order to be successful, they have to offer the best protection for their users.
Peer-to-peer (P2P) lending is a financial system where individuals lend money directly to other individuals or businesses without traditional banks. It works through online platforms that match borrowers with lenders, set interest rates, and manage repayments. Lenders earn interest on loans, while borrowers access funding more quickly than through banks.
Qualify your business for P2P loans by maintaining a strong credit history, demonstrating consistent revenue, and providing required financial documentation. Lenders also consider your business type, annual revenue, time in operation (usually at least 6–12 months), and repayment capacity. Meeting these criteria increases approval chances and access to competitive rates.
P2P lending platforms typically provide funding ranging from $1,000 to $50,000 for personal loans, and up to $500,000 for small business loans. The exact amount depends on your credit score, income, debt-to-income ratio, and the lending platform’s policies. Approval speed is usually faster than traditional banks.
Interest rates range from 5% to 36% annually, depending on your credit risk and platform. Platforms may also charge origination fees of 1%–5% of the loan amount and late payment fees if repayments are delayed. Total costs vary with loan term, borrower profile, and platform policies.
You can usually access funds within 24 to 72 hours after loan approval. The exact speed depends on platform verification processes, borrower credit checks, and bank transfer times. Some platforms can release funds the same day if all documentation is complete and the investor funding is immediately available.
Failing to repay a P2P loan on time can result in late fees, increased interest rates, and damage to your business credit score. The lender may also initiate debt collection or legal action, which can escalate costs. Communicate with the lender immediately to negotiate extensions or repayment plans to minimize financial and reputational impact.
Peer-to-peer lending is one of the fastest growing segments in the financial services industry, with hundreds of sites across the world. The global peer-to-peer lending market size was valued at $67.93 billion in 2019, and is projected to reach $558.91 billion by 2027. The market size of the P2P lending platforms industry in the U.S. declined 1.2% per year on average between 2017 and 2022, it still had a market size of $1.1 billion in 2022.
Peer-to-peer lending in Canada is regulated, however it is a process that is still evolving. Canadian securities regulators have taken the position that peer-to-peer loans could be ‘securities, and therefore peer-to-peer lending platforms need to register as securities dealers at a provincial level. In some cases, Canadian peer-to-peer lending platforms need to file a prospectus if they are issuing securities.
To sidestep this requirement, many peer-to-peer lending companies are using existing exemptions such as restricting investment to accredited investors.
Within the United States, the lending side is regulated by the Securities and Exchange Commission. The borrowing side of the business is regulated by other agencies such as the Consumer Financial Protection Bureau and the Federal Trade Commission.
Every state in the United States has their own set of lending rules and regulations and laws about investments in securities. Some states can borrow and not invest, some can invest but not borrow. And some can do both.
Lastly, it also depends on which peer-to-peer lending platform is being used, as some states are open to one, but not the other.
Depending on the platform, borrowers may face restrictions in:
Peer-to-peer investing is legal in all states aside from Ohio.
Interest earned from peer-to-peer lending is taxed, similar to other investment income. As an individual, interest income will be taxed at a marginal rate. Losses on loan defaults are also able to be deducted.
You can qualify for a small business line of credit based on your business revenue, credit score, and time in operation. Typical funding ranges from $5,000 to $100,000, with lenders assessing cash flow, existing debt, and repayment history. Businesses with strong financials and at least one year of operation receive higher credit limits.
Small business lines of credit typically charge interest rates between 7% and 25% annually, depending on the lender and business creditworthiness. Fees may include origination fees (1%–4% of the credit amount), maintenance fees ($50–$200 monthly), and late payment fees (around $25–$50). Rates can be fixed or variable, and some lenders require annual renewal fees.
Apply for a small business line of credit by submitting a detailed application including business financials, credit history, and revenue documentation. The lender reviews credit scores, cash flow, and debt obligations. Approval typically takes a few days to a couple of weeks or months, after which the lender sets the credit limit and terms based on risk assessment.
Repayment on a small business line of credit is flexible. Borrowers can draw funds as needed and make payments based on the outstanding balance. Many lenders allow interest-only payments during the draw period, with full principal repayment due later. Terms vary by lender, but flexibility supports cash flow management and seasonal business needs.
A small business line of credit provides flexible, short-term funding that businesses can draw from as needed and repay with interest only on the amount used. Unlike term loans, which provide a fixed lump sum with set repayment schedules, lines of credit allow recurring access and can help manage cash flow, seasonal expenses, or unexpected costs. Interest rates are often variable, and approval may depend on credit history and business financials.
While requirements vary from bank to bank, most require your business to have a credit score of 600 or more. You’ll also need to have been in business for at least two years. Many banks also require a minimum revenue of $10,000 to $250,000 per year in order to approve you for a line of credit. You’ll need to provide documentation that proves all this, in order to qualify for a business line of credit. Unfortunately, small businesses face a rejection rate of up to 80% when they apply for a business line of credit.
A merchant cash advance (MCA) provides businesses with a lump-sum payment in exchange for a percentage of future credit card or daily sales. Businesses repay the advance through daily or weekly deductions, which fluctuate based on revenue. MCAs offer fast funding without collateral but typically carry higher fees than traditional loans.
Borrowing amount with a merchant cash advance is based on your business’s daily credit card sales. Typical amounts range from $5,000 to $250,000, depending on revenue history, industry, and repayment ability. The lender calculates repayment as a fixed percentage of daily sales until the advance plus fees is fully paid.
Merchant Cash Advances (MCAs) charge fees instead of traditional interest rates. Costs typically include a factor rate of 1.1 to 1.5, which represents the total repayment divided by the advance. Effective annual percentage rates (APR) can exceed 70–200% depending on repayment terms. Additional fees may include origination fees (2–5%) and processing fees. MCAs are repaid via a fixed percentage of daily credit card or bank sales, making costs variable with revenue.
You can get funding with a merchant cash advance within 24 to 72 hours. Approval depends on your business revenue, credit history, and the lender’s processing speed. Businesses with consistent daily sales or card transactions typically receive faster access to funds, while slower approvals occur for irregular revenue patterns or additional documentation requirements.
Failing to repay a merchant cash advance on time triggers high fees, increased daily repayment amounts, and potential collection actions. Lenders may deduct more from future credit card sales or pursue legal action. Late repayment can also harm your business credit score, making future financing more expensive or difficult. Ensure you’re aware of the risks that come with merchant cash advances.
Although payments made towards the principal are not tax deductible, you can deduct the cost of interest on the loans. Overall, merchant cash advance loans will not protect your income from taxes and will also not subject you to additional taxes, so they are by and large tax neutral.
Online lending is safe if you work with a reputable and reliable lending company or platform. As with any other life or business decision, finding a safe online lender requires some due diligence.
Before applying for a loan, use the Internet to do some quick research about the potential lending company or platform. You’ll want to look for the following:
Customer reviews: Do a Google search for “[insert company] customer reviews”. A legitimate lender will provide the name of the borrower and the small business if applicable, so that the review can be verified. For example, the FundThrough customer reviews page lists the name of each business owner and their company.
Third-party verification: Reliable companies will go out of their way to receive third-party certification. For example, FundThrough has an accredited business profile through the Better Business Bureau.
SOC 2 and ISO 27001 compliance ensure secure handling of sensitive data. SOC 2 focuses on service organizations’ controls for security, availability, processing integrity, confidentiality, and privacy. ISO 27001 sets international standards for an information security management system (ISMS). For online lending, these frameworks protect customer financial data, prevent breaches, and build trust with users and regulators.
You will need to create an account with the lending platform or company, and fill out an online application. Fortunately, applying for funds online has become very quick and simple.
For example, with FundThrough you can create your account online in two minutes and get your funds as soon as the next business day upon approval.
Interested in possibly embedding FundThrough in your platform? Let’s connect!