How to Fix and Find Cash Flow Shortages
Cash flow is the lifeblood of a business, but many small and medium-sized businesses frequently find themselves on life support. FundThrough explores the causes of
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Home » FundThrough Blog » Small Business Startup Loans: Comparisons, Considerations, and Strong Applications
Starting a business is thrilling. You’ve got the idea, the plan, maybe even your first few customers. Now you need funding. This guide covers what new entrepreneurs need to know about small business loans—from how they work to how to boost your approval odds—so that a lack of financing doesn’t stall your momentum.
Cash keeps a new business alive. Without it, you can’t pay vendors, cover payroll, or invest in growth. According to the Business Development Bank of Canada (BDC), lack of access to financing is one of the top five reasons small businesses fail in their early years (BDC, 2022).
Working capital gives startups breathing room while they build traction. But getting it is often harder than expected—especially through traditional lenders who typically favor businesses with two or more years of revenue history.
Small businesses are the backbone of North America’s economy—but not all small businesses are built the same. Startups, in particular, face different challenges than more established operations—especially when it comes to accessing financing.
In the U.S., there are 34.8 million small businesses, making up 45.9% of private-sector employment (U.S. Small Business Administration). In Canada, 1.07 million small businesses account for 46.5% of private-sector jobs (Statistics Canada). These businesses fuel job creation and innovation—but many still struggle to secure the financing they need to grow. And startups have it even harder.
Most traditional small business loans are designed for companies with established track records—think years of revenue, strong credit profiles, and detailed financial statements. Startups, by nature, don’t have those things yet. That’s why business loans for startups are often structured differently. These loans come from:
Unlike traditional loans, these options tend to factor in business potential, not just past performance.
Traditional financing often requires:
Startups rarely meet those requirements. Without a track record or credit history, most applications for conventional loans hit a wall. A 2023 Fed Small Business Credit Survey found that only 38% of new businesses (under two years old) received full financing when applying for credit (Federal Reserve).
Fortunately, a growing number of lenders now cater to early-stage businesses. In the U.S., SBA loans partially guarantee the funding, encouraging banks to lend to newer businesses. Canada’s equivalent, the Canada Small Business Financing Program (CSBFP), reduces lender risk in a similar way. Factoring companies like FundThrough focus more on your business’ potential per the money you’ve already earned (i.e., receivables) and the strength of your customers’ credit. For equipment-heavy businesses, asset-based loans allow startups to finance machinery or tools, using the equipment itself as collateral. And for founders with no credit, there are no credit-check business loans available.
Startup lending isn’t impossible—it’s just different. Traditional loans may be out of reach, but options built for early-stage businesses can help you access the capital you need to grow. Focus on lenders who understand startups, and approach your application like a pitch: clear, confident, and prepared.
There are many ways to fund a startup—and while loans are a major piece of the puzzle, they’re far from the only option. In fact, most small businesses use a mix of financing sources over time. Whether you’re just starting out or scaling up, it’s important to understand all the available ways to access working capital. To make that easier, we’ve put together a clear, standardized comparison of the most common funding options. This breakdown will help you identify which types of financing align best with your current needs—because chances are, you’ll need more than one at different stages of your journey as a small business owner.
Alternative financing can play a critical role for startups that don’t qualify for traditional loans due to limited credit history, lack of collateral, or inconsistent cash flow. Unlike conventional bank loans, these funding methods are designed to offer speed, flexibility, and accessibility—especially in the high-risk, early stages of business development.
One increasingly popular option is invoice financing. This method allows startups to unlock the value of their outstanding invoices by selling them to a factoring company. In return, they receive up to 100% of the invoice’s face value (minus a service fee), often within 24 to 48 hours. The factoring company then collects the payment directly from the customer. This type of financing is particularly useful for startups experiencing cash flow delays due to long net payment terms—an issue that affects nearly 60% of small businesses in North America, according to a 2023 report by the Business Payments Coalition (source).
In early-stage startups, delayed payments can create massive roadblocks. For example, a founder might be forced to turn down new business simply because they’re waiting on a client’s invoice payment to fund new inventory or fulfill existing orders. (We’ve seen this happen to clients before they came to us!) This is where invoice financing becomes not just helpful—but critical. Because the funding is tied to work already completed, the lender assumes lower risk, making it easier for startups to get approved, even with limited credit.
Absolutely. While traditionally used by product-based companies, invoice financing is increasingly being used by professional services businesses like marketing agencies, consultants, and SaaS providers that bill on net terms.
The only thing that changes for your customer when you fund invoices is where they send their payments. The best factoring companies will put you in control of introducing them to your customer, and even in a collections situation, they will communicate with you first while working to find solutions with your customer.
Invoice Funding: Key Aspects to Consider | |
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Typical rates | 1% to 5% per 30 day net terms |
Ease of application and approval | Easy |
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If you’re considering invoice financing, FundThrough’s approach maximizes the speed and ease of getting funded.
Advantages of FundThrough vs other startup loan options | Advantages of FundThrough vs other invoice financing companies |
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As technology and social media continue to evolve, crowdfunding has emerged as a viable and increasingly popular funding option for startups. Unlike traditional loans or lines of credit, crowdfunding lets entrepreneurs raise capital directly from a wide audience—often without giving up control or incurring debt.
A major turning point came in 2015 when the U.S. Securities and Exchange Commission (SEC) approved Title III of the JOBS Act. This legislation changed the game for small businesses by allowing them to raise up to $5 million within a rolling 12-month period through equity crowdfunding (SEC.gov).
Before Title III, startups could only raise equity from accredited investors—those with a net worth of at least $1 million or annual income above $200,000. Now, thanks to this rule change, both accredited and non-accredited investors can participate in startup equity offerings through platforms like StartEngine, Republic, and WeFunder. This shift has democratized startup investing and created new capital pathways for founders.
That said, not all crowdfunding involves equity. Some platforms—such as Kickstarter and Indiegogo—follow a rewards-based or donation-based model, where backers contribute funds in exchange for early access to products, perks, or simply to support a cause. This type of crowdfunding eliminates the complexity of equity sharing while still providing startups with valuable early funding and community validation.
Stat to Know: Crowdfunding campaigns raised over $17.2 billion globally in 2023, with equity crowdfunding accounting for nearly $2 billion of that total (Statista).
Crowdfunding: Key Aspects to Consider | |
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Typical Rates | 3% to 8% of funds raised on crowdfunding platforms |
Ease of application and approval | Easy to start, but difficult to succeed |
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When launching a new business, founders often think about funding basic operations like payroll or rent—but equipment costs can be one of the most significant and overlooked startup expenses. Whether it’s commercial kitchen appliances, medical devices, construction machinery, or IT hardware, many startups rely on specialized tools to deliver their product or service.
That’s where equipment loans, also known as equipment financing, come into play. These loans are specifically designed to help startups purchase the physical equipment they need to operate. What makes equipment financing unique is that the equipment itself acts as collateral—a built-in guarantee that reduces the lender’s risk. This structure often makes it much easier for early-stage businesses to qualify, even without a long credit history.
Equipment Financing: Key Aspects to Consider | |
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Typical rates | Varies based on credit score |
Ease of application and approval | Somewhat difficult |
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Government-backed loans are funding solutions designed specifically to help startups and small businesses access capital when traditional lenders may consider them too risky. These loans are partially guaranteed by government agencies, which reduces the risk for lenders and increases the chances of approval for early-stage businesses.
In the United States, the primary option is the Small Business Administration (SBA) loan program. SBA loans don’t come directly from the government—the funds are provided by participating lenders (like banks or credit unions), while the SBA guarantees up to 85% of the loan in case of borrower default. This guarantee makes lenders more willing to work with businesses that don’t meet conventional loan criteria.
In Canada, the equivalent program is the Canada Small Business Financing Loan (CSBFL). This initiative, managed by Innovation, Science and Economic Development Canada, allows startups to borrow up to $1 million, with the government guaranteeing up to 85% of the loan value (source). The CSBFL covers costs such as purchasing or improving land, equipment, or leasehold improvements—but not working capital.
SBA loans, (like 7(a) loans) are government-backed lending products specifically designed to support small businesses. These loans are issued by banks and other approved lenders but partially guaranteed by the U.S. Small Business Administration (SBA), which helps reduce lender risk and increase access to capital for business owners who may not qualify for traditional financing.
The key thing to understand about SBA loans is that they’re intended for long-term growth, not quick cash. With repayment terms of up to 10–25 years, they’re ideal for businesses that are building a stable foundation and have a clear long-term plan in place.
To qualify for the SBA 7(a) loan program, your startup must meet the following criteria:
While SBA 7(a) loans offer favorable interest rates and longer terms, they aren’t always startup-friendly. The application process can be intensive, and startups with no operating history may struggle to meet lender requirements .
The Canada Small Business Financing Loan (CSBFL) is a government-backed program that helps Canadian small businesses access funding to purchase or improve essential business assets. Managed by Innovation, Science and Economic Development Canada (ISED), the program partners with banks and credit unions across the country to reduce lender risk and broaden access to capital for startups and growing companies.
The CSBFL is designed specifically for capital-intensive investments like equipment and real estate—not for everyday operating expenses. Here’s a breakdown of the program’s most important features, as outlined by the Government of Canada (source):
Government backed loans: Key Aspects to Consider | |
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Typical rates | Varies based on program, lender, and applicant qualifications |
Ease of application and approval | Difficult – requires strong preparation, detailed business plans, and often multiple layers of review |
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If you’ve ever watched Shark Tank or Dragons’ Den, you’ve seen equity financing in action. This form of funding involves raising money by offering investors an ownership stake in your company. For example, if your startup is valued at $1 million and you raise $100,000 through equity financing, you might offer the investor a 10% share in the business.
One of the biggest advantages of equity financing is that it brings in strategic partners who are financially and emotionally invested in your success. These investors often contribute more than just capital—they may offer mentorship, industry connections, and business expertise. Unlike loans, equity financing doesn’t need to be repaid if your business fails, making it less risky from a cash flow standpoint.
However, giving up equity means giving up a degree of control. Investors typically want influence over business decisions, especially if they’ve contributed a significant sum. This shift can be difficult for founders who have built their business independently and are used to making all the decisions. In some cases, disagreements over company direction or operations can cause friction between founders and shareholders.
“Equity financing is more than just selling a piece of your company—it’s choosing a long-term partner. Be selective. It’s easier to get in than to get out,” -Maya Lin, Startup Advisor and former VC at Peak Ventures.
Venture capital financing is typically pursued by high-growth startups that are developing innovative products or technologies with the potential for significant market disruption. These businesses often don’t yet qualify for traditional loans due to limited revenue or lack of collateral, but they attract venture capitalists (VCs) because of their growth potential and scalability.
In exchange for capital, VCs receive equity in the company, meaning they become partial owners. But unlike typical investors, venture capitalists often play a hands-on role in the business. Along with funding, they bring deep industry knowledge, access to networks, and strategic mentorship that can help startups scale more quickly and avoid early-stage pitfalls.
The trade-off? Startups must give up ownership and control, sometimes including board seats or decision-making influence. VCs also set high expectations for growth, performance, and eventual exit—often via acquisition or IPO—within a 5- to 10-year window.
Fast Fact: In 2023, global venture capital funding totaled $345 billion, with early-stage startups accounting for nearly one-third of the deals, according to Crunchbase (source).
Angel investors are high-net-worth individuals who invest their personal funds into early-stage startups—typically in exchange for convertible debt or ownership equity. They often step in at the pre-seed or seed stage, when businesses are too young or unproven to attract venture capital or qualify for traditional loans.
What sets angel investors apart is their willingness to take on more risk than institutional investors. Many angels are entrepreneurs themselves or have deep industry experience, and they see their investment not just as a financial opportunity but as a way to support innovation and mentor emerging founders. In addition to capital, they often provide strategic advice, introductions to other investors, and operational guidance—which can be especially valuable for first-time founders.
However, like all equity-based funding, accepting money from an angel investor means giving up a portion of your company, and depending on the investor’s level of involvement, potentially some decision-making power as well.
Fast Fact: In the U.S., angel investors funded over 70,000 startups in 2023, with the average deal size ranging from $25,000 to $100,000 per investor, according to the Angel Capital Association (ACA).
Equity Financing: Key Aspects to Consider | |
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Commercial bank loans and business lines of credit are common forms of debt financing for startups. In both cases, you’re borrowing money with the obligation to repay it over time—with interest and often additional fees. A business loan (such as a working capital loan) typically provides a lump sum upfront, while a business line of credit gives you flexible access to funds that you can draw from as needed, up to a predetermined limit.
Securing financing from a traditional bank can be advantageous because banks usually offer the lowest interest rates and most favorable repayment terms. However, qualifying for these terms is notoriously difficult—especially for early-stage startups. Most traditional banks require a personal credit score of 680 or higher, at least two to three years of business history, and accountant-prepared financial statements that show profitability or a well-substantiated path to profitability.
Startups may also need to decide between secured and unsecured loans. A secured loan requires collateral, such as business equipment or personal assets, which can improve your chances of approval and reduce your interest rate. An unsecured loan, while avoiding the need for collateral, is harder to obtain and typically comes with higher rates due to the increased risk to the lender.
For founders who don’t meet these strict bank requirements, alternative lenders and small business-focused institutions may offer more accessible funding. These lenders often require only six months in business, $50,000 in annual revenue, and a personal credit score of around 600. However, their loans usually come with higher rates and shorter terms. It’s also important to consider the timeline—bank loans and lines of credit can take weeks or even months to finalize, often involving extensive paperwork and underwriting.
Commercial Bank Loans and Lines of Credit: Key Aspects to Consider | |
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Typical rates | Interest rates vary, starting at 6% |
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When traditional financing options fall short, business credit cards can serve as a flexible stopgap for startups needing to cover short-term expenses. While relying on credit shouldn’t be a first-choice strategy, a well-managed business credit card can offer convenience, working capital, and even rewards or cashback—all without the paperwork of a loan application.
The key, however, is disciplined balance management. Overspending or only making minimum payments can lead to high-interest debt that snowballs quickly. Used wisely, business credit cards can help you build credit history, smooth out cash flow gaps, and take advantage of grace periods and expense tracking.
Business Credit Cards: Key Aspects to Consider | |
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Typical rates | Varies, often between 15% and 30% APR |
Ease of application and approval | Easy |
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In the early stages of building a startup, much of the business’s success depends on what the founder can personally contribute—financially, emotionally, and strategically. If traditional business loans are out of reach, personal financing can be an accessible alternative. This typically involves using personal savings, credit cards, or applying for a personal loan to inject capital into the business.
For entrepreneurs with strong credit histories and high credit scores, personal loans can offer a faster and simpler path to funding than business-specific loans. Approval is usually based on your income, debt-to-income ratio, and creditworthiness, rather than the business’s financials. This can be particularly helpful for startups with no established revenue or limited time in operation.
That said, personal financing comes with significant risk. Unlike business debt, which may be tied to your company’s assets, personal loans are your sole responsibility. If the business fails, you’re still legally obligated to repay the loan—potentially putting your credit score, savings, or personal assets at risk.
Personal Loans: Key Aspects to Consider | |
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Typical rates | Varies, from as low as 6% to as high as 22% |
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Tip: Aim for a DTI below 40% to improve your chances of approval and secure better terms.
Debt-to-Income Ratio (DTI) = Total Monthly Debt Payments ÷ Gross Monthly Income
The documentation you can provide often determines which financing options are available to you. For example, if you’ve only been operating for a year, you likely won’t qualify for a traditional bank loan that requires three years of CPA-prepared financials. Prepare the following for any application:
Tip: Organizing these documents in advance speeds up the process and shows lenders you’re serious.
Before accepting any offer, review the fine print of your loan agreement, including:
Not all lenders are created equal. Evaluate them not just on rates—but on reliability and relationship potential:
Tap into your professional network. Ask fellow founders, CFOs, advisors, or mentors:
If they’re willing to make an introduction on your behalf
Tip: Even fast-approving lenders can take 7–30 days for an initial funding, so don’t wait until you’re cash-strapped.
Fast Fact: A personal credit score above 680 significantly improves your chances of qualifying for better loan terms from most lenders.
“Lenders aren’t just looking at your business—they’re evaluating your mindset as a borrower. Be clear, specific, and professional in how you present your ask,” -Jillian Cortez, Lending Strategist at Startup Bank.
They can help you understand your financing options, fine-tune your loan application, and interpret loan offers with confidence.
How to Apply for Small Business Startup Loans
Once you have a short list of options narrowed down, it’s time to apply.
Securing a small business loan is challenging for most startups—but it becomes significantly more difficult if you have bad credit, typically defined as a credit score below 580. While it’s not impossible to get funded, your options will likely come with lower loan amounts, higher interest rates, and less favorable repayment terms compared to those available to borrowers with strong credit histories.
Many alternative lenders offer short-term loans to borrowers with bad credit, often backed by collateral such as inventory, equipment, or property. These secured loans may be easier to qualify for, but they carry risk—if you miss a payment or default, you could lose the assets tied to the loan.
There are also several types of financing that may be more accessible to borrowers with low credit scores:
While none of these solutions are perfect, they can provide a bridge to better financing as you build credit, generate revenue, and demonstrate repayment reliability.
There’s something magnetic about the entrepreneurial spirit—the drive to build something from nothing, to take a leap, and to chase a vision. For those bold enough to start their own business, access to the right funding can be the bridge between idea and execution.
Small business loans for startups aren’t just about money—they’re about momentum. They provide the capital you need to invest in equipment, hire your first team members, secure a location, or simply keep things running until revenue ramps up.
Now that you’re familiar with the wide range of financing options available—from government-backed loans and invoice financing to personal loans and credit cards—you’re in a stronger position to find the funding solution that fits your needs. With the right support, the impossible starts to look a lot more achievable.
Yes, you can get a loan for a startup business. Common options include SBA loans, equipment financing, business lines of credit, and personal loans. Approval depends on factors like your credit history, business plan, and projected revenue. Even without established credit, alternative lenders, invoice financing, and investor funding can provide access to capital.
Yes, a new LLC can qualify for an SBA loan if it meets key criteria. The business must:
A strong business plan and personal credit history significantly increase your chances of approval.
Business loans can be a good idea for startups when used for growth, inventory, or equipment. They provide quick capital but increase financial risk due to repayment obligations. Startups with strong business plans and revenue potential benefit most. High-interest rates and personal guarantees make careful assessment essential.
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