Don’t Be Mediocre When It Comes To Marketing
According to Small Business Association (SBA), on average, over 625,000 new businesses start each year in the United States. And according to Statistics Canada, on average, 95,000 businesses started between 2011 to 2015 (latest statistics as of 2019). This means that there are approximately 1,972 businesses that open each day in North America alone. Competition to stand out is increasing and therefore, it is vital to understand the market, your consumer, your value proposition, and your cash flow. Once you understand your business, you’ll need to figure out how you can stand out and market to your target consumer.
The market is changing ever so quickly everyday that you’ll need to catch up. One of the best ways to learn about the market is to consume content from experts in your industry or experts in business and marketing. Below are our top podcast and video suggestions for you.
This episode had to be at the top of the list. Jay Abraham is the highest paid marketing consultant in the world. He has helped over 10,000 clients in over 1,000 industries increasing their bottom line dramatically over the last 30+ years. Forbes Magazine calls him one of the Top 5 executive coaches in U.S. In this episode, you’ll learn the tricks and strategies he uses to improve sales of every business.
Listen to the full podcast episode here: Episode 14 & 15: From the Vault: Tony Robbins & Jay Abraham| World-class Marketing, Strategic Innovation And How To Grow A Business Exponentially
Now, before you even start your business, you need to think about your WHY. You may have seen this video since it’s the third most watched Ted Talk video, but it’s worth watching again if you haven’t already fully invested time into finding your why. If you want to dive deeper, then read his book, Start with Why. You’ll learn what it takes to be more influential, innovative, and profitable than others. A big important takeaway is from the following quote, “[p]eople don’t buy what you do, they buy why you do it.”
Watch the full video here: Simon Sinek: How Great Leaders Inspire Action
Boz’s resume is staggering. From her position at Pepsico, to Apple, Uber, and her current position at Endeavor, Boz share’s her story of how she made it. In this episode, you’ll be impacted by her energy, and her lessons about life including many of her positions as a marketing expert.
Watch the podcast episode here: Episode 559: Make Your brand the Best in the World with Bozoma Saint John
If you’ve read Seth Godin’s best seller on marketing, This is Marketing, you can skip this one. If you haven’t, then this video will sum up arguably one of the best books on the topic of marketing. Seth Godin has published 19 best selling books, including the one mentioned, and has created an accredited altMBA program, several online courses, and was awarded in the Marketing Hall of Fame. You will find a lot of value from this episode.
Watch the full video here: Seth Godin – THIS is Marketing
If you’re familiar with Gary Vee, then you’ll know he’s one of the best marketers out there. His podcast is in the top 100, his youtube channel has over 2 million subscribers, and Instagram account has over 6.5 million followers. Besides his followers, his engagement is the highest out there which is what truly matters. After over 10 years of being in the marketing industry, Gary Vee continues to share tips, advice and speeches on success, entrepreneurship, mindset, social media, and more. In this keynote, you’ll get a glimpse of what he thinks about content making and ultimately, how to stay relevant and engaging.
Listen to the full episode here: Why people struggle with Making Social Media Content| Malaysia Keynote
You can find some great tools and tactics you can easily implement from this episode. Kevin Indig, from Atlassian goes over what to do to launch and grow your business with the help of SEO and marketing. You can also find more episodes from the Moz Pod podcast show, where SEO experts share the best practices and what they learned.
Listen to the episode here: SEO for Startups