Small Business

Building Your Social Media Marketing Strategy in 2020

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By: Wendy Dessler, Daily Cup of Tech

There are over 1.4 million confirmed cases of coronavirus in the United States. In an attempt to slow the virus’ spread, lawmakers across North America issued “stay at home” orders. During this period, many non-essential businesses temporarily closed their doors. If you are the owner of one of these businesses, you need to get crafty with how you engage your audience.

Since millions of Americans are currently stuck at home, Internet traffic numbers have grown substantially. Ramping up your social media marketing efforts is imperative if you want to attract new customers during this period of economic uncertainty. Read below for some tips on how to develop a winning social media marketing strategy.

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Explore Different Types of Content

One of the best marketing tactics to attract new customers is through entertaining and informative content creation. While most business owners use the power of text to convey their message on social media, you need to think about using a variety of different content to engage with the general public. Instead of relying solely on text to convey your message, consider embracing the power of video.

Not only can you produce and publish videos on popular platforms like YouTube, but you can also live stream content on social media websites like Instagram and Facebook. Being able to put a face with the name of your business is something most consumers want. When developing video content for your social media page, avoid making it too long or difficult to follow.

Keeping your message short and concise will allow you to get more views and engagement from these posts. Consulting with video marketing professionals is also imperative when trying to avoid missteps with this type of content.

Keep Your Content Production Consistent

You can also boost your company’s online visibility by creating the best social media content strategy. Starting your content creation on a daily basis is crucial when trying to keep your brand fresh in the minds of consumers. This is vital to your content marketing strategy.

Some business owners think that a few posts a month are enough to keep the traffic flowing to their website. Modern consumers are bombarded with content on social media daily. If you fail to keep a consistent posting schedule, it will be hard to land quality leads with your social media marketing efforts.

Developing a content calendar can help you keep your social media marketing campaigns organized. Most business owners develop social media posts for an entire month and just schedule them out with the help of tools like HootSuite. If you don’t have the time or experience to create and maintain a content calendar, you need to think about hiring professionals to handle this task.

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Put the Focus on the Consumer

Some business owners think that the impending recession means they need to curb their spending on marketing. Instead of packing it in and heading home, now is the time to start investing more in marketing. As you start to craft posts to put on your social media pages, you need to be careful how you word them.

Most people want to deal with companies that focus on their needs. Talking about how your products/services can benefit the consumer rather than offering a laundry list of features is imperative. With properly worded social media posts, you can attract attention and win over consumers.

Finding the Right Marketing Professionals

Instead of trying to develop and implement a social media marketing strategy on your own, you should hire professionals. With their help, you can avoid marketing mistakes that could hurt your brand. The cost of working with marketing professionals will vary based on the size of your business and the services you need.

Generally, businesses pay anywhere between $1,000 and $20,000 a month for professional social media help. Not only will working with professionals save you time, but it will also help you increase the effectiveness of your social media marketing efforts. Most professionals have a bevy of tools and knowledge of marketing tactics that allow them to track the success of the campaigns a company is engaged in. With the data from these tools, marketing professionals will be able to alter and optimize your social media marketing campaigns. 

Taking the World of Social Media By Storm

With some professional help and a comprehensive content marketing strategy, engaging with consumers on social media will be much easier. Using this medium to your advantage can help you increase your bottom line over time.

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